Verses of the Soul
Aayat al-Ruh — آيات الروح — means “verses of the soul”. We make perfumes, attars and therapy oils the way verses are written: slowly, by hand, with meaning in every line.
Yasinali Sayed
The inspiration behind Aayat al-Ruh
Behind a perfume counter in Bombay, among decanters of oud, musk, amber and rose, Yasinali Sayed taught us that a fragrance is a memory you can wear — and that every guest deserves to be welcomed like family. Aayat al-Ruh carries that lesson into every bottle.
Three ways to wear a memory
The house rules
Small batches
Blended in small quantities so every bottle is as good as the first.
Honest ingredients
Real oud, rose, sandalwood and saffron — and clear labels about what is inside.
Hand-packed in Mumbai
Every order is wrapped by hand and checked before it leaves our atelier.
Care, not claims
Our therapies support wellbeing. We never promise cures — only rituals worth keeping.
Find a scent that feels like you
Answer a few questions and we’ll match you with fragrances from the house.